WHO WE ARE

We are more than an agency. We are a partner in your success.

We are an established integrated marketing agency with offices in Shreveport, Louisiana and Tyler, Texas. We offer a comprehensive range of services with a high level of specialization in gaming and retail marketing. Founded in 1981 by Anne Gremillion and Robert Pou, G&P has grown through a commitment to providing excellent work and a reputation for going above and beyond for our clients.

Getting services from your agency shouldn’t feel like sitting in a crowded waiting room.

The G&P healthcare marketing team develops comprehensive strategies and clear messaging with creative communications that build awareness; generate volume and fuel growth to help clients become market leaders. Our industry experience and process efficiencies allow us to provide exceptional quality healthcare marketing – without long wait times.

Our healthcare team is comprised of industry experts with experience developing marketing and communications strategies that position you to deal effectively with challenges and to take advantage of all opportunities, which may include:

  • Physician Alignment
  • Consumer Marketing
  • Philanthropic Development
  • Internal Communications
  • Media & PR
  • Branding
  • Partnerships & Sponsorships
  • Referral & Physician Marketing
  • Community Engagement

Our experienced healthcare marketing team includes:

Robert Pou – Principal, Gremillion & Pou
Robert retains 30 years’ experience in strategic marketing planning and creative leadership across healthcare and retail accounts, with a specialty in customizing media tactics and messaging to ensure successful results.

Jeff Cowart - Partner, Healthcare & Public Strategies
Jeff has nearly two decades of experience in healthcare leadership, most recently as Senior VP of Growth & Business Development at Baptist Health System and Vanguard Health Systems in Phoenix and Detroit.

Anita Kavanaugh - Account Manager
With over seven years of agency experience, Anita has directed healthcare accounts in the U.S. and Australia, with clients including University Health, Shreveport, Louisiana, and the Australian Cancer Council, Sydney, Australia.

Ed Walsh - Manager, PR & Community Engagement
Ed brings more than 20 years of TV news anchoring and reporting experience in major markets from Maine to Louisiana, along with PR and Community Engagement for Caesars Entertainment.

In the ever-changing and competitive realm of casino marketing, our team at G&P understands the need to be available and aware 24/7.

Our casino marketing team consists of former casino employees and directors, marketing specialists, strategic analysts and gaming gurus, working together to deliver effective strategies and create clear communications to achieve your goals.

“Your growth is our growth” is more than just a philosophy. It's the basis on which we gauge our own success. We work quickly and effectively with our clients to develop and position them as market leaders. We understand that a short-term fix is a long-term failure.

We know that positioning oneself as a leader in the marketplace requires creating and executing specific communication strategies and establishing value for current and potential customers.

If the casino doors are open, we are working, so you know that means you can count on us.

We just want to be a part of your success.

Let’s hit the jackpot.

Retailers need speed and flexibility from their ad agency. Fortunately, with Gremillion and Pou, you’re always in the express lane.

Working with some of the region’s leading grocers, consumer product retailers, automobile dealers and restaurant chains, our retail marketing team develops comprehensive brand strategies and brings those strategies to life. With significant industry experience and efficient work flow processes, Gremillion and Pou provides high quality marketing services fast – no matter how many items are in your cart.

Let our retail marketing team help position your company to capitalize on high value opportunities and address any challenges to make you a winner with shoppers.

Retail marketing services:

  • Branding
  • Mass Media Advertising
  • Digital Media
  • Mailers and Circulars
  • Custom publications
  • Special Event Promotion
  • Public Relations

The G&P Executive Management team, led by Anne Gremillion and Robert Pou, also includes John Gayle and Jeffrey Romph. The team is responsible for the leadership of the agency, while also remaining connected to each account G&P represents. Each member personally involved in the accounts they oversee, ensuring greater quality, efficiency and results for our clients. G&P was founded on five basic principles:

  • Always provide outstanding client service
  • Consistently achieve positive marketing results
  • Build and maintain an impeccable reputation
  • Focus on the client’s customers
  • Aggressively pursue new methods of marketing

Providing strategy and creative that works is paramount, but it doesn’t help if you need it sooner, rather than later. At G&P, we understand the need for quick turnarounds that still deliver the results you need. In fact, it’s one of the core philosophies that our agency’s success is built on.

  • Ready, aim and fire. We hit targets by doing our research, developing the right strategy and creative message and precision execution.

WHAT WE DO

Quick turnaround that never compromises on results

Our corporate, retail and gaming clients work in fast-paced industries, requiring quick turnarounds that don’t compromise on quality or results. G&P has developed a process-driven structure that allows our three key departments to function seamlessly to ensure we consistently hit the bulls-eye. Think of it as synchronized swimming without the pool.

ACCOUNT SERVICE

If the agency-client relationship was a relay race, Account Service would be the baton. The primary function of the Account Service department is to be G&P’s representative at the client’s organization and the client’s representative within the agency. In plain terms, Account Service members ensure the best possible work is delivered for their clients on budget and on schedule, while effectively managing resources.

  • Account Service
  • Account Management
  • Strategy Development
CREATIVE

Effective creative delivers an immediate, impactful connection with your audience. G&P understands the importance of compelling creative to successfully convey your message to your audience- no matter what demographic or geography.

  • Graphic & Web Design
  • Illustration
  • Photography
  • Cinematography
  • 3D Animation
MEDIA

Successful media campaigns are a combination of precise planning, aggressive negotiation and an integrated media mix. We use a number of media planning tools including Claritas PRIZM NE, MRI, Arbitron, ComScore and Nielsen to properly align the right media preference to the right audience.

  • Market Research
  • Media Planning & Media Buying
  • Aggressive Negotiation
  • Reports and Analysis
BRANDING

Strong branding is the foundation on which your marketing strategy – and creative – are built. We help build brands that differentiate you from your competitors and connect with your target audience.

  • Brand Strategy
  • Naming
  • Logos
  • Style Guides
  • Letterhead Packages
MARKETING STRATEGY

It doesn’t matter how good your creative is if it doesn’t target the right audience with the right message at the right time. We deliver marketing strategies that ensure cost-effective results based on a thorough analysis of your customer.

  • Integrated Marketing
  • Digital Marketing
  • Database Analysis & Strategy
  • Customer Segmentation & Analysis
  • Acquisition & Win Back
  • Customer Relationship Management Programs
PUBLIC RELATIONS

A solid PR plan can be a strong compliment to other forms of marketing. It’s a means of communicating important information about your business and provides protocols for adverse circumstances.

  • Press Releases & Press Conferences
  • Community Relations
  • Crisis Communications
  • Internal Communications
  • Event Planning
DATABASE & ANALYSIS

G&P boasts a team of experienced database marketers dedicated to building and analyzing client databases to maximize marketing results. Many key components make up our Database & Analysis repertoire:

  • Loyalty Program Development
  • Customer Profitability Analysis
  • Response-Based Mechanisms
  • Lifecycle & Behavior Modification
  • Prospecting Strategy & Database Growth

Over 30 Years of Proven Success

Satisfied Clients

Agency Staff

Awards

Cups of Coffee

OUR CLIENTS

We’re fortunate to work with a diverse range of clients across retail, corporate and gaming sectors - some of which have been with us for over thirty years. The longevity of our relationships is built on excellent work, trust and most importantly, the results we deliver.

Simply click on one of the logos below to view client work.

  • We understand our clients businesses to develop the most effective brand communications within an increasingly competitive marketplace.

FEATURED WORK

Below is a gallery of our featured work, but you can also visit our client page if you’d like to view more.

    Sorry — we could not find any work matching matching these criteria
  • Winstar VIP NYE Dinner Invitation

    Winstar VIP NYE Dinner Invitation

  • Fort Hall Cedar Spa Brochure

    Fort Hall Cedar Spa Brochure

  • Brookshire’s Beer Signage

    Brookshire’s Beer Signage

  • Riverwind Casino Vegas Promotion

    Riverwind Casino Vegas Promotion

  • Riverwind Casino Napa Giveaway

    Riverwind Casino Napa Giveaway

  • Riverwind Casino Mardi Gras

    Riverwind Casino Mardi Gras

  • ICEE Movie Theater Standee

    ICEE Movie Theater Standee

  • Margaritaville Outdoor

    Margaritaville Outdoor

  • Winstar NYE Dinner Invitation

    Winstar NYE Dinner Invitation

  • University Health Did U Know TV Campaign

    University Health Did U Know TV Campaign

  • Fort Hall Casino Holiday Hoopla

    Fort Hall Casino Holiday Hoopla

  • David Toms Foundation & Academy About the Facility

    David Toms Foundation & Academy About the Facility

  • Brookshire’s Fall Bag

    Brookshire’s Fall Bag

  • ICEE Movie Still

    ICEE Movie Still

  • Riverwind Bonus Blitz

    Riverwind Bonus Blitz

  • Gremillion & Pou has grown through a commitment to providing excellent work and a reputation for going above and beyond for our clients.

NEWS

FRESH Campaign

FRESH Campaign

FRESH by Brookshire’s is not like other grocery stores. Mixing an amazing array of exotic produce, organic foods and international delicacies along with traditional grocery items, FRESH...

G&P Celebrates Big Wins at the 2014 ADDY Awards

G&P Celebrates Big Wins at the 2014 ADDY Awards

At this year’s regional ADDY Awards held at the East Ridge Country Club on February 15th, Gremillion & Pou won "Best in Show" for our FRESH advertising campaign for Brookshire Grocery...

Contact Us

Let's work together

  • LOUISIANA
  • 7225 Fern Ave, Suite 100, Shreveport, LA, 71105
  • T 318.424.2676 • F 318.221.3442

  • TEXAS
  • 3400 Troop Hwy, Suite 340, Tyler, TX, 75701
  • T 903.593.2676 • F 903.593.5265


LOCATIONS

LOUISIANA 7225 Fern Ave, Suite 100
Shreveport, LA 71105
318.424.2676

TEXAS 3400 Troop Hwy, Suite 340
Tyler, TX 75701
903.593.2676

CONNECT

Gremillion & Pou are an integrated marketing agency offering a comprehensive range of services with a focus in gaming and retail marketing.

FOLLOW US

@gpmarketing