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WHO WE ARE

We are more than an agency. We are a partner in your success.

Welcome to Gremillion & Pou. We’re a little different from other marketing agencies. We think of ourselves as your marketing partner rather than an agency. This approach allows us to understand our clients businesses to develop the most effective brand communications within an increasingly competitive marketplace.

COMPANY

We are an established integrated marketing agency with offices in Shreveport, Louisiana and Tyler, Texas. We offer a comprehensive range of services with a high level of specialization in gaming and retail marketing. Founded in 1981 by Anne Gremillion and Robert Pou, G&P has grown through a commitment to providing excellent work and a reputation for going above and beyond for our clients.

EXECUTIVE TEAM

The G&P Executive Management team, led by Anne Gremillion and Robert Pou, also includes John Gayle and Jeffrey Romph. The team is responsible for the leadership of the agency, while also remaining connected to each account G&P represents. Each member personally involved in the accounts they oversee, ensuring greater quality, efficiency and results for our clients. G&P was founded on five basic principles:

  • Always provide outstanding client service
  • Consistently achieve positive marketing results
  • Build and maintain an impeccable reputation
  • Focus on the client’s customers
  • Aggressively pursue new methods of marketing

APPROACH

Providing strategy and creative that works is paramount, but it doesn’t help if you need it sooner, rather than later. At G&P, we understand the need for quick turnarounds that still deliver the results you need. In fact, it’s one of the core philosophies that our agency’s success is built on.

CAREERS

We are always on the lookout for motivated, talented people to join our diverse team. To send your resume to one of our departments please click one of the links below.

  • Ready, aim and fire. We hit targets by doing our research, developing the right strategy and creative message and precision execution.

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WHAT WE DO

Quick turnaround that never compromises on results

Our corporate, retail and gaming clients work in fast-paced industries and require quick turnarounds that don’t compromise on quality or results. G&P has developed a process-driven structure that allows our three key departments to function seamlessly to ensure we consistently hit the bulls-eye. Think of it as synchronized swimming without the pool.

ACCOUNT SERVICE

If the agency-client relationship was a relay race, Account Service would be the baton. The primary function of the Account Service department is to be G&P’s representative at the client’s organization and the client’s representative within the agency. In plain terms, Account Service members ensure the best possible work is delivered for their clients on budget and on schedule, while effectively managing resources.

  • Account Service
  • Account Management
  • Strategy Development
CREATIVE

Effective creative delivers an immediate, impactful connection with your audience. G&P understands the importance of compelling creative to successfully convey your message to your audience- no matter what demographic or geography.

  • Graphic & Web Design
  • Illustration
  • Photography
  • Cinematography
  • 3D Animation
MEDIA

Successful media campaigns are a combination of precise planning, aggressive negotiation and an integrated media mix. We use a number of media planning tools including Claritas PRIZM NE, MRI, Arbitron, ComScore and Nielsen to properly align the right media preference to the right audience.

  • Market Research
  • Media Planning & Media Buying
  • Aggressive Negotiation
  • Reports and Analysis
BRANDING

Strong branding is the foundation on which your marketing strategy – and creative – are built. We can help build brands that differentiate you from your competitors and connect with your target audience.

  • Brand Strategy
  • Naming
  • Logos
  • Style Guides
  • Letterhead Packages
MARKETING STRATEGY

It doesn’t matter how good your creative is if it doesn’t target the right audience with the right message at the right time. We deliver marketing strategies that ensure cost-effective results based on a thorough analysis of your customer.

  • Integrated Marketing
  • Digital Marketing
  • Database Analysis & Strategy
  • Customer Segmentation & Analysis
  • Acquisition & Win Back
  • Customer Relationship Management Programs
PUBLIC RELATIONS

A solid PR plan can be a strong compliment to other forms of marketing. It’s a means of communicating important information about your business and provides protocols for adverse circumstances.

  • Press Releases & Press Conferences
  • Community Relations
  • Crisis Communications
  • Internal Communications
  • Event Planning
DATABASE & ANALYSIS

G&P boasts a team of experienced database marketers dedicated to building and analyzing client databases to maximize marketing results. Many key components make up our Database & Analysis repertoire:

  • Loyalty Program Development
  • Customer Profitability Analysis
  • Response-Based Mechanisms
  • Lifecycle & Behavior Modification
  • Prospecting Strategy & Database Growth

Over 30 Years of Proven Success

Satisfied Clients

Agency Staff

Awards

Cups of Coffee

OUR CLIENTS

We’re fortunate to work with a diverse range of clients across retail, corporate and gaming sectors - some of which have been with us for over thirty years. The longevity of our relationships is built on excellent work, trust and most importantly, the results we deliver.

Simply click on one of the logos below to view client work.

  • We understand our clients businesses to develop the most effective brand communications within an increasingly competitive marketplace.

FEATURED WORK

Below is a gallery of our featured work, but you can also visit our client page if you’d like to view more.

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  • Winstar VIP NYE Dinner Invitation

    Winstar VIP NYE Dinner Invitation

  • FRESH Branding Campaign - Devine

    FRESH Branding Campaign - Devine

  • Fort Hall Cedar Spa Brochure

    Fort Hall Cedar Spa Brochure

  • Splash Website

    Splash Website

  • Indigo Sky Casino Cosmo Event

    Indigo Sky Casino Cosmo Event

  • ICEE Duratran

    ICEE Duratran

  • Sid Potts Valentine’s Day DM

    Sid Potts Valentine’s Day DM

  • Margaritaville Whiskey Affair DM

    Margaritaville Whiskey Affair DM

  • Budget Mobile Fortune Cookie Direct Mail

    Budget Mobile Fortune Cookie Direct Mail

  • Riverwind Drive The Dream DM

    Riverwind Drive The Dream DM

  • Brookshire’s Beer Signage

    Brookshire’s Beer Signage

  • Morgan GMC Black Friday Ad

    Morgan GMC Black Friday Ad

  • Uh Oh Christmas Outdoor

    Uh Oh Christmas Outdoor

  • Margaritaville - Biloxi Kiosk

    Margaritaville - Biloxi Kiosk

  • Riverwind Casino Vegas Promotion

    Riverwind Casino Vegas Promotion

  • Gremillion & Pou has grown through a commitment to providing excellent work and a reputation for going above and beyond for our clients.

NEWS

FRESH Campaign

FRESH Campaign

FRESH by Brookshire’s is not like other grocery stores. Mixing an amazing array of exotic produce, organic foods and international delicacies along with traditional grocery items, FRESH...

G&P Celebrates Big Wins at the 2014 ADDY Awards

G&P Celebrates Big Wins at the 2014 ADDY Awards

At this year’s regional ADDY Awards held at the East Ridge Country Club on February 15th, Gremillion & Pou won "Best in Show" for our FRESH advertising campaign for Brookshire Grocery...

Cutest USB Flash Drive Known To Man

Cutest USB Flash Drive Known To Man

Check out the awesome thumb drive we created for our client Southern ICEE. Everyone in the office has made at least one attempt to steal it, and it was also threatened by the judges at the...

LOCATIONS

LOUISIANA 7225 Fern Ave, Suite 100
Shreveport, LA 71105
318.424.2676

TEXAS 3400 Troop Hwy, Suite 340
Tyler, TX 75701
903.593.2676

CONNECT

Gremillion & Pou are an integrated marketing agency offering a comprehensive range of services with a focus in gaming and retail marketing.

FOLLOW US

@gpmarketing